Old Elk Distillery is Spreading Expertise into the Flavored Whiskey Category with PB&W

Fort Collins, Colo. – October 9, 2019—Old Elk Distillery launches new Peanut Butter Flavored Whiskey to bring the next level of flavor to the flavored whiskey category. Deliberately crafted from nostalgia, the brand blended premium whiskey with three different peanut flavors: the ultimate blend of two beloved icons. https://www.pbwhiskey.com/home

With a significant amount of cases already pre-sold, the brand has received remarkable interest and is projected to grow quickly in the flavored whiskey category.

“Everyone knows PB & something. PB & Jam, honey, bananas. So we thought why not bring the whiskey? And so PB&W, two of America’s favorites, were created to be one,” states Luis Gonzalez, CEO, Old Elk Distillery. “We wanted to be very intentional about the liquid we were developing for the PB&W brand. Consumers have come to know ‘PB&J’ and have started to show interest in the flavored whiskey category. With the peanut butter flavored whiskey category growing we couldn’t think of a better brand than PB&W that allows for the liquid to be whiskey forward with a true peanut butter flavor and finish. With our ability to scale, and the flavor profile of PB&W, we are excited about the fun, funky and classic twists consumers and mixologist will explore.”

PB&W is encouraging fans to try the product as a standalone shot, in a blended shot experience, or in a creative cocktail. The liquid lends itself to creativity and is adaptable enough to please all different palates.

To spread the word about PB&W, the liquid will be poured at upcoming events and the brand will host pop-ups at locations nationwide. Separately, PB&W is very active on social media and is inviting consumers to share what they love and why. Through this platform, PB&W aims to bring fans together to realize that despite their differences, they can all still celebrate the unexpected joys of life, and connect over the discovery of a new, exciting flavor experience delivered from a favorite taste from their past. Follow PB&W here.

Now available at retail in the 40 states in which Old Elk Distillery currently distributes (ABV: 35%; Proof: 70; SRP: Ranges from market to market at 750 mL).

PB&W: Peanut Butter Flavored Whiskey joins Old Elk Distillery’s award winning line-up including Old Elk Blended Straight Bourbon Whiskey, Dry Town Gin and Nooku Bourbon Cream.

PB&W: PEANUT BUTTER FLAVORED WHISKEY - RECOMMENDED WAYS TO ENJOY

  • Recommended Shooter: Signature Peanut Butter Cookie

    • 2 parts chilled PB&W

    • 1 part Nooku Bourbon Cream

  • Recommended Cocktail: PBW & Jam Old Fashioned

    • 1.75 oz. PB&W

    • 1 oz. Grenadine

    • ½ oz. Unflavored Almond Milk

    • 4 Dashes Berry Bitters

    • Rim: 1 part sea salt and 2 parts chocolate peanut butter protein powder

    • Directions: Build cocktail in rocks glass, garnished with a rim of peanut butter powder and sea salt, over ice and stir.

ABOUT OLD ELK DISTILLERY

Old Elk Distillery crafts remarkably smooth and innovative spirits that transcend tradition. The distillery was founded in Fort Collins, Colorado, in 2013 by serial entrepreneur Curt Richardson. His desire to craft spirits that embody both innovation and legacy led him to create a distinctive portfolio that includes Old Elk Blended Straight Bourbon Whiskey, Dry Town Gin, Nooku Bourbon Cream, and PB&W: Peanut Butter Flavored Whiskey. Today, legendary master distiller Greg Metze leads production for Old Elk Distillery. For more information visit: www.oldelk.com 

PRESS CONTACT

Alisa Langer, PR Manager, Old Elk Distillery, alisa.langer@oldelk.com

  • PB&W Instagram Link
  • PB&W Facebook Link
  • PB&W Twitter Link

Follow us on social media @pbwhiskey and show us how you #bringyourjam

Enjoy Responsibly, Produced and Bottled for Peanut Butter Whiskey Co., Fort Collins, CO